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ACOE hair salon


Year: 2024
Client: ACOE
Logo and Rebranding

Located on Julu Road in Shanghai, ACOE is a high-end hair salon. Designed to address a common offline challenge—where clients often find the name's meaning unclear—the new logo cleverly unfolds the words behind each letter in "ACOE." This makes the brand's core essence immediately intuitive, showcasing the salon's unique philosophy of precision cutting and styling through a lens of elegance and order.


ACOE 是一家位于上海巨鹿路的高端美发沙龙。全新的 Logo 旨在解决品牌线下传播中顾客难以直接理解「ACOE」含义的问题。设计将 ACOE 所代表的字母词汇巧妙铺展，让品牌内涵一目了然；在优雅与秩序之中，凸显出沙龙独特的剪裁与造型理念。