ASYUS
Year: 2025
Client: ASYUS
Based in Shanghai, ASYUS is an independent designer brand that weaves stylish anarchism into everyday life. Drawing inspiration from French romance and vintage culture, ASYUS shapes a free, vibrant, and distinctive image for the contemporary woman. The logo remains restrained yet elegant—subtly breaking symmetry with a lowercase "y" to introduce an element of unique, calculated chaos within order.
ASYUS 是一个成立于上海的独立设计师品牌 —— 将时髦无序主义融入日常生活,从法式浪漫与复古文化中汲取灵感,塑造自由、鲜活而富有个性的当代女性形象。Logo 克制但不失典雅,巧妙以小写字母「y」切入,在有序之中引入无序的独特美感。
