Abrazo Cat Treats

Year: 2021
Commision: Abrazo

Abrazo, a new pet brand based in Jiangsu, China. They need a young and cute packaging for cat treats to reach more young consumers. Considering Chinese pet markets are full of violent visual, which pursuit its visual language as bold as possible, to attract comsumers’ eyes, on the opposite, n.io.s believes that a wonderful image that caters to potential young consumers’ demands on why they adore cats, will allow the packaging stand out in the pet market.

宝斐，一个新锐宠物品牌，想用一款年轻有趣但又包容的包装，来触及更多的年轻消费群体。在这个充斥着暴力视觉的年代，无碘盐希望这一系列包装，不落俗套但又会被第一眼关注到。活泼的色彩是最初的印象；在图形上，考虑到其配方的品种繁多，因此选用了猫条的配方元素，用具象中略带夸张的手法去表现，并为每种配方中固有的鱼进行烫银处理；在文字上，建立一种在商业上的区块化文字实验，使其充满节奏感且更易读。整体丰盈柔软而有力。