focus plus

Year: 2022
Client: focus plus

Focus Plus is a new skincare line founded in Shanghai, China in 2022. The Chinese name of the brand means "skin can think." Rather than dividing its products into separate series, the brand has condensed daily skincare into three simple steps: cleansing, hydrating, and moisturizing. This innovative approach aims to simplify skincare routines while still delivering effective and nourishing results.