Moews Cat Litter

Year: 2020
Commission: Moews

DNA Paris Design Awards 2021, FR

It is a rebranding packaging design for Moews, a cat litter producer based in Xuzhou, Jiangsu, China. As weak sale to young consumers, it is a try for them to make a change. Based on the brief of keeping graphic of cat in packaging and easy understanding, the new packaging created a unique cat head and capturing four cat motions, with four tender and bright colors, to convey a sense of close company between human and cat. Within the series, every each is interdependent and interlinked with others as the integral of the whole, vividly and amusingly. Besides simplicity, there is tenderness and wonderfulness in its visual language, which allow it stands out in the cat litter market.