Moews Cat Litter

It is a rebranding packaging design for Moews, a cat litter producer based in Xuzhou, Jiangsu, China. As weak sale to young consumers, it is a try for them to make a change. Based on the brief of keeping graphic of cat in packaging and easy understanding, the new packaging created a unique cat head and capturing four cat motions, with four tender and bright colors, to convey a sense of close company between human and cat. Within the series, every each is interdependent and interlinked with others as the integral of the whole, vividly and amusingly. Besides simplicity, there is tenderness and wonderfulness in its visual language, which allow it stands out in the cat litter market.

慕喜是一个专业猫砂品牌。他们希望拥抱变化，保留猫的形态，用一款现代的包装形象，打入年轻消费群体。这款系列包装，捕捉了猫的四种不同的动作，用独特的猫头和弧线，构成整个视觉记忆。四种柔和但明亮的色彩，用以区分不同的味型，也传递出产品天然品质的印象。单款包装之间，以及每款包装之间，都相互联系，互为整体，有趣而充满活力。视觉表达简练的同时，亦不失温情。其展现的美好，在猫砂市场中给人以耳目一新。