Client: goodme

Founded in 2010, goodme boasts over 10,000 store locations offline. Moving away from its traditional "uncle face" logo, the brand has tapped into its own cultural roots to craft a sleek, modern, and elegant visual language — fully reshaping its brand image ahead of its 2025 Hong Kong Stock Exchange listing.
(Store interior and product photos are taken from the internet. All copyrights reserved by the original owners.)

「古茗」成立于 2010 年，线下门店总数超过一万家。新的品牌形象打破了上一代大叔脸的传统视觉，通过挖掘自身文化特性，旨在以现代且典雅的视觉表达，全面重塑其于 2025 年在香港交易所上市的品牌形象。
(门店形象和产品实拍图来自网络，版权归原作者所有)